Alex Barron-Hough has worked for the TIGI brand for over a decade, after a chance meeting with its founder Anthony Mascolo as a teenager. His mother was one of Anthony’s clients – “she’d seen an interview in Vogue with Anthony after his 3rd British Hairdresser of the Year award and immediately booked for him to cut her hair”. After some chasing (“I sent him three letters offering to work for free”) Anthony called and offered him an assistant job at the new Bed Head Studio. Here, he built his foundations working on various areas within the business, before finding his feet in production and photography.
These days, his role as Creative Production Director involves “taking an idea from conception to delivery; there is never a dull moment”. As a photographer, he has a love of documentary and reportage, and he captures all the behind-the-scenes action at TIGI’s live shows and fashion shoots. He also documents their looks both backstage, and on the runway at Fashion Week – for designers such as Christopher Kane, Iris van Herpen, Mark Fast and Paul Smith.